Prices of chocolate have been steadily increasing over the years, mainly owing to the increase in the cost of cocoa. Chocolate consumption, which went up by 2.6% in the US during the previous year, is expected to move up further, with companies offering several more varieties. The average cost of chocolate in 2011 is $3 per pound for locally made brand names and $5 per pound for high quality imports. However, low quality chocolates are available at $2 per pound. The cost of chocolate is projected to increase significantly in 2011, particularly if cocoa stays at current high levels. Cocoa prices are now at a 30-year peak, almost doubling in the past 2 years alone.