2011 wedding trends point to increased spending, despite growing demand for services and products. Several factors, such as the cost of a wedding ring, honeymoon expenses, wedding dress and photographer are all taken into consideration when determining the cost of a wedding. Usually the number of guests attending a wedding also accounts for a major portion of the expenditure as it is based on this aspect that the place and food are decided. The average cost of a wedding in 2011 is $30,000, a 10 to 20% increase over the cost recorded during the previous year. The wedding industry market value is put at over $60 billion.