Business marketers are in huge demand in almost all trade activities as they play a vital role in promoting their clients. On average, a business marketer earns $55,000 per year. The earnings vary greatly depending on several factors such as experience, work location and area of expertise. Business marketers identify, develop and evaluate marketing strategies, based on market characteristics and cost factors. They formulate policies that are aimed at promoting their products. Participating in promotional activities and initiating market research studies are some of the other prominent jobs that a business marketer is expected to perform in general.