Circulation is one of the important elements in newspaper industry as all the hard work put in by different departments is ultimately reflected only by a newspaper or magazine’s overall circulation. Also, in general, it is based on the circulation that a newspaper’s credibility is evaluated from the reader’s point of view. The average income of a circulation director is $80,000 annually. Their salaries vary depending mainly on the size of the newspaper or magazine, education and experience. A circulation director’s main job is to find ways to improve circulation and bring profits to the company.