A high-traffic location, owning multi-units , experience in operating a restaurant or retail establishment, and readiness to invest more are some of the important factors that influence the income of a Dairy Queen franchise. Be it a Dairy Queen Grill and Chill restaurant or Orange Julius store, the franchisee is expected to be active in the day-to-day operations of the business besides being able to build sales and control costs. A general discussion with existing franchisees may also help in the process of realizing reasonable profits. The total investment is in the range of $375,000 to $750,000. Profits are generally in the range of 10 to 15% of the annual sales, amounting to $60,000 to $80,000.