In order to match sales with existing competitors a marketing plan is essential. Various sample marketing plans are available on the internet. Entrepreneurs can find various marketing strategies free of cost from such resources. However, entrepreneurs can hire marketing experts for deciding the strategies. A yearlong plan is available from reputed professionals at hourly rates of their services. Usually the rates vary from $50-$60 per hour. One should take care that the marketing expenses do not cost 50 percent of the company’s budget.