The quality of a golf club is of the utmost importance to a serious golfer. As quality is so important, the cost of golf clubs is not cheap by any means. An average set of clubs for the casual player is roughly $300. This price can go up or down somewhat, depending on the metal used; titanium is more expensive than stainless steel or graphite clubs. For higher end clubs for more serious golfers, expect to pay roughly $1000 for a new set.