Those who travel to Italy for vacation almost always cite Venice as one of their desired destinations. One of the most popular tourist attractions in Venice are the gondola rides. The price of the average gondola ride is roughly $110 for a 30 to 45 minute ride. For extra such as music and a ride at night, the price will increase. Travelers are cautioned to agree on a price with the gondolier before setting out to avoid being cheated out of money.