The current wholesale cost of sugar per pound is $0.228, making the price per cup $0.114. This price has increased from $0.15 per pound approximately six months ago. The retail price is closer to $0.38 per pound, or $0.19 per cup. American sugar beet farmers have benefitted from government aid, as sugar could be purchased from Central America and Africa at approximately half the cost. Tariffs also play a part in the importation of sugar from other countries.